Truck Magnet

Truck Magnet = Game On!

Its official… you know your business is for real when you get the truck magnet.

It really doesn’t hit you that you’re a full-fledged business until that 12″ x 12″ magnetic beauty adheres to your vehicle for the first time.  I mean…there it is…one minute your ’96 Tacoma that carried kayaks and mulch is now the face of your company.   It says, “Apples…here we come.”

When you drive down the road on the way to a tree in the Community Orchard, you immediately grab the attention of everyone driving the other way. You can see them dropping their cell phones to write down our number.

As we pull up to a customer, the magnet announces these aren’t your normal apple pickers.  These are Branch Out Cider pickers–“Oh yeah…my apples are going to the finest elixir this side of the continental divide.”

No turning back now.  Branch Out Cider is for real because of the connection of a magnet and our vehicle.

–Aaron

Did you know that over 80% of all apple juice consumed in the United States comes from another country?  Branch Out Cider is dedicated to breaking our dependence on foreign apples.

The Apple Independence blog is our chance to share this endeavor in urban agriculture with you.  We’ll post stories about how we’re collaborating with apple tree owners to create apple wine from their local apples.  Maybe, you’d like to submit “Your Story” idea?